View Full Version : Starbucks, Jim Beam to launch second liqueur

10-19-2005, 10:05 PM
Starbucks Corp. and Fortune Brands Inc.'s Jim Beam distilled spirits unit are bringing out a second product in their jointly developed line of liqueurs, the companies said Wednesday.

The new drink, which is called Starbucks Cream Liqueur, will be sold in 35 markets in the United States, starting this fall. It will be rolled out nationally by February 2006.

Starbucks Coffee Liqueur, the first drink developed by the two companies, is the top-selling new spirit of 2005, said Larry Plawsky, a vice president at Jim Beam, who is overseeing the rollout of the new drink.

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