View Full Version : Rapper Chingy personalizes ringtones for fans

11-21-2006, 04:03 PM
Young music fans who personalize their cellphones with a choice of ringtones can go the extra step and have multi-platinum selling rapper Chingy announcing each of their friends when they call.

Chingy, who's signed to EMI Group's Capitol Records, has recorded over a 100 versions of his 'Dem Jeans' single using a different popular girls' name each time.

The 26-year-old hip hop artist from St. Louis, Missouri, who has released three albums since 2003, replaced the word 'girl' in the chorus line "Damn Girl, How'd You Get In Dem Jeans?" for each version.

Capitol teamed up with wireless operator Sprint Nextel Corp. to offer the service to its subscribers.

More artists and their record labels are working with wireless companies to reach out to fans.

"The cutting edge of entertainment today is personalized media," said Ted Mico, Senior Vice President, Strategic Marketing, Capitol Records.

In September Grammy-winning R&B artist John Legend teamed up with Verizon Wireless to promote his album 'Once Again' with two 30-second clips of his songs provided to subscribers who then voted on which should be released as his next single.