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View Full Version : Cola-flavored ‘America’s liqueur’ a hard sell



BAMAPHIN 22
12-22-2006, 11:52 PM
Inventor finds it’s tough to get his concoction noticed in crowded market

http://www.finheaven.com/images/imported/2006/12/061222_redcliff_hmed_2phmedium-1.jpg
Redcliff is made of a 15-item mix that includes cinnamon, lime, eight-year-old Virgin Islands rum, vermouth, vodka, bourbon bean vanilla, anise and hazelnut.


Alcohol fuels this city's all-night clubbing scene and greases the gears of gambling, so it's perhaps not surprising that a Las Vegas man has added his own cocktail ingredient to the mix — "Redcliff: America's Liqueur."

Entrepreneur Frank Arcella, a former Seagram executive who made millions creating Corazon tequila, has tried to fill what he saw as a cavernous gap in the industry: a premium American liqueur.

Along with a friend who is a drink chemist and his daughter-in-law, Arcella spent two years in a small room tasting some 500 different versions of a distilled liquid he wanted to capture the taste of an American tradition: cola.

In the end, he settled on a 15-item mix that includes cinnamon, lime, eight-year-old Virgin Islands rum, vermouth, vodka, bourbon bean vanilla, anise and hazelnut.

The hip-flask-shaped bottle pours out a caramel-colored snifter that beverage magazine Patterson's spirits editor Anthony Dias Blue ranked 90 out of 100 in an individual tasting this year. That put it in the "outstanding" range, he said.

But strong reviews don't always equate to sales.

Arcella has carted samples around the country for the past year and now has distribution in 13 states. While many liqueur brands ship more than 1 million cases a year (including Southern Comfort, which Arcella doesn't consider a premium), so far Redcliff's highest order from a single retailer was about 20 cases.

At The Thin Man bar in Denver, owner Eric Alstad said he's not sure what to do with his growing supply of Redcliff. His distributor has thrown in a bottle or two for every large order of vodka. But his patrons seemed to dislike the spirit's lingering aftertaste.

"I've tried getting rid of it at a buck a shot, but nobody buys it," he said.:lol:

http://www.msnbc.msn.com/id/16328999/

dolphan117
12-23-2006, 12:00 AM
I wonder how much of that two years he remembers?