View Full Version : Microsoft to Share in-Game Ad Revenues with Developers

02-08-2007, 11:07 AM
This is strange. Not like Microsoft to share.


Microsoft Casual Games (http://www.gamesindustry.biz/content_page.php?aid=22655#) has unveiled a new initiative which will see developers (http://www.gamesindustry.biz/content_page.php?aid=22655#) receiving up to 20 per cent of the in-game advertising revenues generated by their titles.

The Ad-Share Program, which covers titles hosted on MSN Games, is designed to motivate developers and give advertisers a means of reaching consumers over a longer period of time.
There are two parts to the program. At Level I, developers will take away 10 per cent of revenues and there are no new requirements games must meet to qualify.

At Level II, developers will receive a 20 per cent share - but games must be submitted for an ESRB rating and there are extra phases to the development process such as localisation. In addition, Level II games must offer "a 'deluxe' game experience" that lasts for at least 10 hours.Maybe they'll have some 360 version of this program in the future...