View Full Version : Thrill is gone GMs Pontiac bites the dust

04-28-2009, 01:00 PM
The party is finally over at General Motors’ “We Build Excitement” division, Pontiac.

The company said Monday it will discontinue the brand as part of its consolidation effort, letting it slim down its payroll and concentrate resources on its remaining, strategically more important brands: Chevrolet, Buick, Cadillac and GMC trucks.

“Pontiac was one of America’s greatest car brands with an illustrious history,” lamented industry commentator Peter DeLorenzo, who runs the Autoextremist.com blog and once worked for Pontiac’s marketing department.