View Full Version : Nudity, cartoons grab air travelers' attention

07-31-2009, 11:00 AM
According to a 2001 National Transportation Safety Board study, 69 percent of passengers who completed the survey did not watch the entire safety briefing because they had seen it before or because they considered it common knowledge. How do airlines compete with more entertaining options, like texting or leafing through Sky Mall magazine? They are employing a variety of creative techniques, from naked cabin crew members to witty cartoons.

Watch videos of new tactics: http://www.cnn.com/2009/TRAVEL/07/31/airline.safety.videos/index.html#cnnSTCVideo

In late June, Air New Zealand rolled out a decidedly different approach to the preflight safety video for its domestic flights, and it doesn't leave much to the imagination.
As part of its "Nothing to Hide" marketing campaign, which highlights the carrier's lack of fees compared with its so-called low-cost airline competition, the airline professionally body-painted five naked airline employees to perform the safety video with a pinch of cheeky humor, literally.

"We wanted to point out we have nothing to hide, and there are no surprises," said Steve Bayliss, general manager of marketing for the Auckland-based carrier.


07-31-2009, 02:15 PM
i'm all for nudity on the friendly skies.

08-02-2009, 03:39 PM
So there's more to New Zealand than Lord of the Rings and Flight of the Choncords?

08-02-2009, 07:37 PM
Hey if the flight attendant is a hot chick, I'd hit it.