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finataxia24
11-24-2004, 08:44 PM
In more recent times, the best-selling nonfiction book of the 1970's was Hal Lindsey's "The Late Great Planet Earth," selling 18 million copies worldwide with its predictions of a Second Coming. Then, one of the hottest best sellers in 1988 was a booklet called "88 Reasons Why the Rapture Will Be in 1988." Oops.

Being wrong has rarely been so lucrative.

Now we have the hugely profitable "Left Behind" financial empire, whose Web site flatly says that the authors "think this generation will witness the end of history." The site sells every "Left Behind" spinoff imaginable, including screen savers, regular prophecies sent to your mobile phone, children's versions of the books, audiobooks, graphic novels, videos, calendars, music and a $6.50-a-month prophesy club. This isn't religion, this is brand management.

If Mr. LaHaye and Mr. Jenkins honestly believe that the end of the world may be imminent, why not waive royalties? Why don't they use the millions of dollars in profits to help the poor - and increase their own chances of getting into heaven?

Mr. Jenkins told me that he gives 20 to 40 percent of his income to charity, and that's commendable. But there are millions more where that came from. Mr. LaHaye and Mr. Jenkins might spend less time puzzling over obscure passages in the Book of Revelation and more time with the straightforward language of Matthew 6:19, "Do not store up for yourselves treasures on earth." Or Matthew 19:21, where Jesus advises a rich man: "Sell your possessions and give the money to the poor. . . . It will be hard for a rich person to enter the Kingdom of Heaven."

So I challenge the authors to a bet: if the events of the Apocalypse arrive in the next 10 years, then I'll donate $500 to the battle against the Antichrist; if it doesn't, you donate $500 to a charity of my choosing that fights poverty - and bigotry.

Gentlemen, do we have a deal?


http://www.nytimes.com/2004/11/24/opinion/24kristof.html?oref=login