BAMAPHIN 22
08-31-2006, 02:50 PM
It may be hard to notice amid all the cleavage and bling, the high-ticket swag and champagne-soaked after-parties. But at Thursday's MTV Video Music Awards, a few moments actually will be spent honoring the year's most compelling music videos.
Music videos -- remember them? Those tiny movies set to music that once dominated the programming at MTV and VH1? A quarter-century after their birth, it's hard to remember that videos once seemed to herald the end of audio-only music consumption.
Sure, artists still release videos to accompany their hits. But do they still matter at a time when MTV is best known for its reality shows and so many of us consume music via iPod while multitasking?
Veteran music video director Dave Meyers -- whose "Stupid Girls" video for Pink will be vying for the "best pop video" award at this year's VMAs -- believes still they do.
"I don't think the form of music videos will ever get lost," says Meyers. "It'll have its revival. I think it's already happening with YouTube and all these new forms of being able to view and share videos. But MTV certainly is making it harder and harder to catch videos."
Which makes the task of creating a hot one all the more difficult.
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Music videos -- remember them? Those tiny movies set to music that once dominated the programming at MTV and VH1? A quarter-century after their birth, it's hard to remember that videos once seemed to herald the end of audio-only music consumption.
Sure, artists still release videos to accompany their hits. But do they still matter at a time when MTV is best known for its reality shows and so many of us consume music via iPod while multitasking?
Veteran music video director Dave Meyers -- whose "Stupid Girls" video for Pink will be vying for the "best pop video" award at this year's VMAs -- believes still they do.
"I don't think the form of music videos will ever get lost," says Meyers. "It'll have its revival. I think it's already happening with YouTube and all these new forms of being able to view and share videos. But MTV certainly is making it harder and harder to catch videos."
Which makes the task of creating a hot one all the more difficult.
To view links or images in this forum your post count must be 10 or greater. You currently have 0 posts.