Amars
11-27-2006, 12:49 PM
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Microsoft readies 360 price cut
10:00, Nov 27th by Neil Long
Microsoft's Robbie Bach has revealed that the firm’s priority is bringing the Xbox 360’s hardware costs down – and believes that Sony won’t be able to compete when it cuts the console's retail price.
In a report by Next-gen.biz, president of entertainment and devices at Microsoft Robbie Bach states: "Right now we are thinking about how to cost reduce the Xbox 360. That seems to be the first order of business."
And he goes on to say that because Microsoft beat Sony to market by some distance, Xbox 360 will be streets ahead when it comes to adopting an even lower price going forward.
"You have look at the economics. You have to ask the question, over the life cycle, who has the cost advantage? Who can price most effectively? Who can reach the price points quicker? That has a huge impact on what gets driven."
It may be only UK. I really dont know.
Microsoft readies 360 price cut
10:00, Nov 27th by Neil Long
Microsoft's Robbie Bach has revealed that the firm’s priority is bringing the Xbox 360’s hardware costs down – and believes that Sony won’t be able to compete when it cuts the console's retail price.
In a report by Next-gen.biz, president of entertainment and devices at Microsoft Robbie Bach states: "Right now we are thinking about how to cost reduce the Xbox 360. That seems to be the first order of business."
And he goes on to say that because Microsoft beat Sony to market by some distance, Xbox 360 will be streets ahead when it comes to adopting an even lower price going forward.
"You have look at the economics. You have to ask the question, over the life cycle, who has the cost advantage? Who can price most effectively? Who can reach the price points quicker? That has a huge impact on what gets driven."
It may be only UK. I really dont know.