misterx
04-22-2010, 12:36 PM
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NCAA Mens Basketball Tournament Expands To 68 Teams; CBS Adds Turner To Television Team
Posted on 22 April 2010 by Bill Gorman
Wow, a 14 year deal. And the 68 team expansion surprises me. I figured 96 teams was a done deal, and that ESPN would be the new rights holder.
via press release:
CBS SPORTS, TURNER BROADCASTING SYSTEM, INC. AND THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION REACH 14-YEAR AGREEMENT FOR DIVISION I MEN’S BASKETBALL CHAMPIONSHIP
Agreement Includes Television, Internet, Wireless and Marketing Rights Through 2024
INDIANAPOLIS— The NCAA today announced a new 14-year television, internet and wireless rights agreement with CBS Sports and Turner Broadcasting System, Inc., to present the Division I Men’s Basketball Championship beginning in 2011 through 2024 for more than $10.8 billion. As part of the agreement, all games will be shown live across four national networks beginning in 2011 – a first for the 73-year old championship.
Additionally, CBS Sports and Turner Broadcasting have been licensed and will collaborate on the NCAA’s corporate marketing program.
NCAA Mens Basketball Tournament Expands To 68 Teams; CBS Adds Turner To Television Team
Posted on 22 April 2010 by Bill Gorman
Wow, a 14 year deal. And the 68 team expansion surprises me. I figured 96 teams was a done deal, and that ESPN would be the new rights holder.
via press release:
CBS SPORTS, TURNER BROADCASTING SYSTEM, INC. AND THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION REACH 14-YEAR AGREEMENT FOR DIVISION I MEN’S BASKETBALL CHAMPIONSHIP
Agreement Includes Television, Internet, Wireless and Marketing Rights Through 2024
INDIANAPOLIS— The NCAA today announced a new 14-year television, internet and wireless rights agreement with CBS Sports and Turner Broadcasting System, Inc., to present the Division I Men’s Basketball Championship beginning in 2011 through 2024 for more than $10.8 billion. As part of the agreement, all games will be shown live across four national networks beginning in 2011 – a first for the 73-year old championship.
Additionally, CBS Sports and Turner Broadcasting have been licensed and will collaborate on the NCAA’s corporate marketing program.