WeVie
07-25-2011, 02:19 AM
Logos aren't always what they seem. Some of these logos can hold a lot of information about the brand, all you have to do is look at the clues. Some website selected 23 great logos that have some sort of hidden message. I'm sure you've seen some of these hidden messages before, but I hope I've been able to show you some new ones as well.
Big Ten
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Big Ten is an academic union which was founded in the year 1896. Until 1990, this union consisted of 10 universities, but in June 1990 Pennsylvania State University was added. They didn't want to change their name, so they added the number 11 to the logo.
Amazon.com
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This logo doesn't seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.
Eighty 20
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Eighty-20 is a small consulting firm. Most people think that the logo has nothing to do with the brand name. But the trick is to view the dark squares as 1's and the light squares as 0's. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary.
Fedex
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fedex
This is probably one of the best known logos with a hidden meaning. If you look closely, you'll see an arrow that's formed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company.
Continental
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Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre.
Toblerone
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Toblerone is a chocolate-company from Bern, Switzerland. Bern is sometimes called "The City Of Bears". They have incorporated this idea in the Toblerone logo, because if you look closely, you'll see the silhouette of a bear.
Baskin Robins
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The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavours.
Sony Vaio
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Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.
Eight
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I really love this logo: every letter is made of the number 8.
Carrefour
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Carrefour is one of the biggest European retailers, and it's also French for "crossroads". The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you'll see the letter C in the negative space between the two arrows.
Big Ten
To view links or images in this forum your post count must be 10 or greater. You currently have 0 posts.
Big Ten is an academic union which was founded in the year 1896. Until 1990, this union consisted of 10 universities, but in June 1990 Pennsylvania State University was added. They didn't want to change their name, so they added the number 11 to the logo.
Amazon.com
To view links or images in this forum your post count must be 10 or greater. You currently have 0 posts.
This logo doesn't seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.
Eighty 20
To view links or images in this forum your post count must be 10 or greater. You currently have 0 posts.
Eighty-20 is a small consulting firm. Most people think that the logo has nothing to do with the brand name. But the trick is to view the dark squares as 1's and the light squares as 0's. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary.
Fedex
To view links or images in this forum your post count must be 10 or greater. You currently have 0 posts.
fedex
This is probably one of the best known logos with a hidden meaning. If you look closely, you'll see an arrow that's formed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company.
Continental
To view links or images in this forum your post count must be 10 or greater. You currently have 0 posts.
Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre.
Toblerone
To view links or images in this forum your post count must be 10 or greater. You currently have 0 posts.
Toblerone is a chocolate-company from Bern, Switzerland. Bern is sometimes called "The City Of Bears". They have incorporated this idea in the Toblerone logo, because if you look closely, you'll see the silhouette of a bear.
Baskin Robins
To view links or images in this forum your post count must be 10 or greater. You currently have 0 posts.
The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavours.
Sony Vaio
To view links or images in this forum your post count must be 10 or greater. You currently have 0 posts.
Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.
Eight
To view links or images in this forum your post count must be 10 or greater. You currently have 0 posts.
I really love this logo: every letter is made of the number 8.
Carrefour
To view links or images in this forum your post count must be 10 or greater. You currently have 0 posts.
Carrefour is one of the biggest European retailers, and it's also French for "crossroads". The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you'll see the letter C in the negative space between the two arrows.