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Thread: Nine Beers Americans No Longer Drink

  1. -1
    BAMAPHIN 22's Avatar
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    Nine Beers Americans No Longer Drink

    9. Milwaukee’s Best LightSales loss (2006-2011): 35.5%
    > Brewer: MillerCoors
    > Barrels sold (2011): 1.2 million
    8. Miller High Life Light
    > Sales loss (2006-2011): 37.6%
    > Brewer: MillerCoors
    > Barrels sold (2011): 390,000
    Miller High Life Light was first sold in 1994 as the low-calorie version of Miller High Life, often referred to as “the champagne of beers.” But while customers have continued buying the original Miller High Life — sales declined just 3.6% between 2006 and 2011 — they have deserted the light version — which saw sales decline by more than ten times that number. In 2011, sales fell by 80,000 barrels, or 17%, from 2010.

    7. Amstel Light
    > Sales loss (2006-2011): 47.7%
    > Brewer: Heineken
    > Barrels sold (2011): 340,000
    Debuting in 1980, Amstel Light claims to have been the first imported light beer available in the U.S. The brand, brewed by Heineken, is the only imported beer, as well as the only beer not brewed by Anheuser-Busch InBev or MillerCoors, on this list. Neither of these brewers experienced a sales decline as large as that of Heineken between 2010 and 2011, when U.S. sales volume fell by 3.9%. One cause was Amstel Light sales, which fell by 13.9% — more than any other major Heineken brand.

    6. Miller Genuine Draft
    > Sales loss (2006-2011): 52.3%
    > Brewer: MillerCoors
    > Barrels sold (2011): 1.6 million
    Miller Genuine Draft, marketed as having “the fresh taste of draft beer in a bottle,” has lost consumers’ attention in recent years. It was one of just six beers that had sales volume fall by half between 2006 and 2011. During this time, the total number of Miller Genuine Draft barrels sold fell by 1.7 million, more than any other beer on this list. Only one other brand bottled by MillerCoors — Miller Lite — had a larger decline in barrels sold over this time span.

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  2. -2
    cplwildoneugene's Avatar
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    My Granfather drank schlitz when I was a kid.....wonder if they still make that

  3. -3
    Fins1971's Avatar
    C'mon Dolphins

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    I like Michelob Lager for my regular beer. But you can't find in most convenience stores anymore. You have to go to the grocery to get it in most cases.
    Also in bars its usually not available. Instead they carry Amber Bock (gives me terrible gas) and the Ultra lines (whimpy)
    So if I'm in a bar I just order Heineken. They usually always carry it and it goes well with my tummy.

  4. -4
    Bumpus's Avatar
    Are you gonna drink that?

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    Notice how Coors Light didn't make this list?

    You're welcome Golden, Colorado - Team Bumpus
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  5. -5
    Tunaphish429's Avatar
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    mich and mich light r good beers...so is amstel light imo...I am a big fan of Michalob Amber boch.


    my favorite beer right now is Ithaca Flower Power...

    So good...about 7% alcohol so you get messed up on it easy..

  6. -6
    Harry_Bagpipe's Avatar
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    Man. Reminds me of all the crap beers I used to drink in college and couldn't care less. The beast, Olympia beer, hamms(if its still made), PBrs before it became a hipster staple. In law school my roommate was from Rochester and he loved gennesse cream ale. That was bad stuff.

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  7. -7
    Fins1971's Avatar
    C'mon Dolphins

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    When we were teenagers we used to gather our change. If you got $4 between everyone, you could get a case of Old Milwaukee (we call them uncle milty)
    Boy that was some rot gut beer.

  8. -8
    Gonzo's Avatar
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    Originally Posted by Fins1971
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    When we were teenagers we used to gather our change. If you got $4 between everyone, you could get a case of Old Milwaukee (we call them uncle milty)
    Boy that was some rot gut beer.
    My grandparents drink that and Lone Star, which is one of the worst beers I've ever had in my life, but it's insanely cheap in Texas. I actually found a six pack up here and they were charging $10, which I'm pretty sure is about 10x more than it should cost. Genius of them to go after the Brooklyn hipster market.

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  9. -9
    Fin Fan in Cali's Avatar
    RIP Gary Moore

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    Originally Posted by BAMAPHIN 22
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    9. Milwaukee’s Best LightSales loss (2006-2011): 35.5%
    > Brewer: MillerCoors
    > Barrels sold (2011): 1.2 million
    8. Miller High Life Light
    > Sales loss (2006-2011): 37.6%
    > Brewer: MillerCoors
    > Barrels sold (2011): 390,000
    Miller High Life Light was first sold in 1994 as the low-calorie version of Miller High Life, often referred to as “the champagne of beers.” But while customers have continued buying the original Miller High Life — sales declined just 3.6% between 2006 and 2011 — they have deserted the light version — which saw sales decline by more than ten times that number. In 2011, sales fell by 80,000 barrels, or 17%, from 2010.

    7. Amstel Light
    > Sales loss (2006-2011): 47.7%
    > Brewer: Heineken
    > Barrels sold (2011): 340,000
    Debuting in 1980, Amstel Light claims to have been the first imported light beer available in the U.S. The brand, brewed by Heineken, is the only imported beer, as well as the only beer not brewed by Anheuser-Busch InBev or MillerCoors, on this list. Neither of these brewers experienced a sales decline as large as that of Heineken between 2010 and 2011, when U.S. sales volume fell by 3.9%. One cause was Amstel Light sales, which fell by 13.9% — more than any other major Heineken brand.

    6. Miller Genuine Draft
    > Sales loss (2006-2011): 52.3%
    > Brewer: MillerCoors
    > Barrels sold (2011): 1.6 million
    Miller Genuine Draft, marketed as having “the fresh taste of draft beer in a bottle,” has lost consumers’ attention in recent years. It was one of just six beers that had sales volume fall by half between 2006 and 2011. During this time, the total number of Miller Genuine Draft barrels sold fell by 1.7 million, more than any other beer on this list. Only one other brand bottled by MillerCoors — Miller Lite — had a larger decline in barrels sold over this time span.

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    Bro if you click through the article there is another poll that is not really good for us.


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    13. the Miami Dolphins

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  10. -10
    MadDog 88's Avatar
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    High school beer for us was:

    PBR
    Schlitz
    Busch
    Strohs
    Olympia

    If one of us came up with extra cash we splurged on Moosehead.

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