Nintendo gambled and won on the Wii, first time in a long time its done that. Their last few gambles have failed miserably. This one, however, has brought in a different demographic of gamers. PS3 and 360 cater to the same group as all the previous consoles. I read an article stating that nursing homes and retirement communities buy these to keep their senior citizens active without them having to go outside. Middle-aged women are also a decent size consumer group for these as well. Whoever the marketers for Nintendo are, they earned the hell out of their paycheck this time..