Its a new feature and I am not sure what it does. I can tell you what it doesn't do. It doesn't give us a single piece of information about you. We have only the information you have when you registered. We are site by fans and for fans just like. We are not an internet marketing company or big business. Just a bunch of guys who love the Fins and run the biggest Dolphins fan site on the web. But we all have real jobs etc. and have no interest in collecting your personal data...unless you want to give me som credit card and bank account numbers!!!! LOL!