The rooftop of a suburban high school is not a location that companies usually consider prime advertising real estate. But in Humble Independent School District, it may be. The districtís high school lies directly in a flight path for Bush Intercontinental Airport in Houston.
Although the rooftop plan has yet to come to fruition, Humble I.S.D. has already sold the naming rights to nearly every piece of its football stadium, including the entryway, the press box and the turf. Its school buses carry advertisements for the Houston Astros and local hospitals, among others.
It's bad enough that our education system focuses on the regurgitation of mostly useless information, but now it could serve as a breeding ground to further instill the gross materialism that has come about from commercialism run amok.
But I'll let my favorite fictional character take it from here (so funny when life imitates art):
Daria - This isn't about whether I like soda. It's about whether a public high school should be using its status as a place of authority to serve as one more marketing tentacle of corporate America. With the taxpayers subsidizing it.
Lamm - Surely you give your friends enough credit to know when they're being taught and when they're being sold to?
Daria - I give them enough credit to figure out about three seconds after those machines arrive that they can't trust this institution. The few who still do.