The welcome arrived via text message.

"I'm standing outside your house. Welcome to Trojan country."

It was sent by USC football Coach Lane Kiffin.

"I guess we're neighbors," said the man who received it, first-year UCLA football Coach Jim Mora.

Quipped Kiffin: "A town divided."

Why should Manhattan Beach be any different?

The UCLA-USC rift stretches through Southern California and beyond like a fault line.