As a beer writer, I often find myself preaching the word about craft beer to people who don’t want to hear it. There are a lot of Bud Light fans and people who’d rather sip a zinfandel, even in the craft beer capital of the world, Portland, Ore., where I live. So when a homebrewer friend recently decided to visit my husband and me from Tennessee, I was excited to spend time with a kindred spirit, someone with whom I could share my favorite brews without having to make a hard sell. The first brewery I took him to was Hopworks Urban Brewery, where I ordered us a pitcher of the Velvet English session beer.
After a few sips, I noticed that he had pushed away his glass. “I’m sorry, guys,” he said when he noticed our puzzled expressions. “This is just way too hoppy for me.”
I was floored. Session beer is light and drinkable—it’s called session beer because you’re supposed to be able to drink several over the course of a drinking session without ruining your palate. If one of my favorite session beers was too hoppy and bitter for an avid beer drinker—for a homebrewer who is currently brewing beer to serve at his own wedding—what would he think of the famed Pacific Northwest IPAs? Do friends let friends drink only pilsners?
That’s when I realized that I had a problem. In fact, everyone I know in the craft beer industry has a problem: We’re so addicted to hops that we don’t even notice them anymore.