It basically came down to the games in NE.
Week 16 the Jets go into NE and win 30-17
Week 17 Miami goes into NE and blows a 10 pt lead late and loses in OT.
It was incredibly impressive to be the last team for 3 years to win in NE and prevent NE from making the playoffs and winning the division for the ONLY time in the Brady era.
The 2 most impressive div titles in the last 15 years happen to be NYJ div titles.
1998 w/ 4 playoff teams
2002 w/ all 4 teams at or above .500
We don't win it often(though we'd have a bunch more if not for Brady) but at least when we do they are memorable and we've never been one and done in the playoffs after winning a div title.