1: The Ex-Player. Preferably an ex-dolphin but it wouldn't have to be. Not that he would want it but name Dan Marino GM and you'll see an immediate impact on ticket sales. Somebody like Archie Manning could bring in fans too, we would have our own Manning. Even some younger guys like Jason Taylor or Kurt Warner could be good options.
2: The Car Salesman. Get a young smart charismatic guy with Obama's speaking ability that loves the camera. Sell the fans that he is the guy to turn this thing around. "Yes we can. Yes we can. You should have fired yourself ireland, amirite?"
3: The Wheeler and Dealer. Get a guy that loves to trade picks for big names and sign big free agents. I don't like this option personally because I don't believe you can build a winner that way but Chicago could prove me wrong on that one.