Woulda's and Coulda's but only when convenient.
Fact: as proven in the game the Colts starters were actually trying to win:
If the Colts played their starters in game 15, the jest would have been home in front of the big screens watching the postseason.
No one in the ACFE comes close to the caliber of rivalry between the Ravens and Steelers. You can maybe make a case that NE is a notch above either, and maybe not if you consider the 3 teams they feast off, but of those 3, none come close to either Pittsburgh or Baltimore so the level of competition and success is elevated over the AFC East.