Some would like them to be joined by this VW ad about a happy-go-lucky white guy who tells his office mates to be happy in his Jamaican accent.
"It's pretty horrific," says Ricki Fairley-Brown, president of the multicultural marketing agency Dove Marketing. "Why do they have a white guy from Minnesota faking a Jamaican accent?"
Even more tro
ubled by the spot is Rochelle Newman-Carrasco, chief hispanic marketing strategist at Walton Isaacson, an African-American, Gay/Lesbian and Hispanic agency. "What happens in this ad is that the culture becomes a punch line, and that is offensive."
Pop cultural guru Barbara Lippert is not amused, either. "It made me uncomfortable to see all of those white people in an office setting doing this," she says. "I found it offensive."
Blackface With Voices’: Is VW’s ‘Get Happy’ Super Bowl Ad Racist?
Almost 40 years ago Mel Brooks made Blazing Saddles and people flocked to see that movie. It became an instant classic and people got it. You figure people would have got over this by now. Instead we've become such sensitive d-bags about this stuff.