Yeah, I was watching it, and reading the text from the story, and I was saying to myself, well, here's another place where I don't see eye to eye with the rest of the forum, I don't think it's racist, I think it is awesome.
Not sure why anybody would be offended by that. It was more of a compliment to Jamaicans rather than a racial dissing in any way shape or form. To understand that you actually had to be in Jamaica once. And I am not talking a few hours on cruise.
Jamaican's are laid back, easy going, and rather smile then frown. The ad implicates only one thing: if you drive a VW you enjoy life more.
"You may think that you are some kind of god to these people. But we both know what you really are."
"What's that? A criminal?"
"Worse. A politician."
Source: Under The Dome
quotes from youtube postersKINGSTON, Jamaica (AP) -- Jamaica is embracing a controversialSuper Bowl commercial that depicts a white office worker from the U.S. Midwest feigning the Caribbean island's lilting patois accent to display a cheerful, upbeat outlook.
Some U.S. critics have described the pregame Super Bowl ad fromVolkswagen of America as offensive and culturally insensitive, apparently seeing the commercial that hit the web on Monday as an echo of segregation-era depictions of white people posing as happy-go-lucky black folk. Jamaica's population is predominantly black.
On NBC's "The Today Show," Barbara Lippert, editor-at-large at mediapost.com, said she believed the commercial was racist because it was "just saying that black people are happy." New York Times columnist Charles M. Blow said during an appearance on CNN that the advertisement was like "blackface with voices."
But the charged reaction has met with puzzlement in Jamaica, which has very visible white, Asian, Middle Eastern and mixed-race minorities that also often speak with the local accent.
The island's government has endorsed the commercial, which shows an ebullient white worker from the U.S. state of Minnesota trying to cheer up glum colleagues with a Jamaican patois accent because he is so happy with his Volkswagen. At the start of the commercial, he paraphrases the lyrics to late reggae icon Bob Marley's "Three Little Birds" as he tells his co-workers: "No worries, mon. Everyting will be all right."
The company's website continues the theme, offering a clip of Jamaica's Jimmy Cliff singing "C'mon, get happy."
On Wednesday, opposition lawmaker Edmund Bartlett said the television ad "is a perfect illustration of Jamaican culture's global reach and our uncharacteristic penchant to be happy even in challenging situations."
Tourism Minister Wykeham McNeill said he believes the Super Bowl commercial has the potential to increase tourist arrivals.
"I think this is a very creative commercial which truly taps into the tremendous appeal that brand Jamaica and its hospitable people have globally," McNeill said in a late Tuesday statement.
At a Kingston bus stop, office assistant Jennifer Blake said she saw the Volkswagen advertisement online and thought it was amusing to see an American trying to speak patois.
"I'm not sure why people would think it was offensive or anything," she said Wednesday, adding that many of her friends have shared links to the commercial on social media.
Nearly all islanders, regardless of class, can speak and understand the country's patois. Jamaica's official language is standard English, but many people cannot speak it.
Those who speak standard English fluently, mostly people from the middle and upper classes, tend to use patois for emphasis or to affect a down-to-earth persona.
A representative for Volkswagen of America said Wednesday morning that the company has no plans to pull the Super Bowl spot.
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Also, Jimmy frickin' Cliff sings their theme song for god's sake.
Wait, what? I dont even know how to make sense of this commentOn NBC's "The Today Show," Barbara Lippert, editor-at-large at mediapost.com, said she believed the commercial was racist because it was "just saying that black people are happy."
These guys are aware that there are white people in Jamaica, right?
Last edited by Valandui; 01-31-2013 at 06:42 AM.
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Pretty funny ****..
I love the fact that when dave chappelle dresses up like a white guy and talks all proper its not racist but god forbid a white person talk with a black guys tongue or dialect...we have movies like malibus most wanted and i never heard anyone call that movie racist even tho it does perpetuate stereotypes about blacks and white. Ppl who are offended by this ad are ****ing stupid. If your portraying a race in a negative light then its racist but if its positive who the **** cares? Stupid. Its really pathetic that we as a society cant look past this bs..we all need to stop being so hypersensitive and just laugh at ourselves.
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Not racist IMO but is lamer than ****. A 1 minute car commercial? Just show the god damn car so we can see what it looks like. I don't need to see some white guy walking around acting like Doug E. Doug.
**** that ****.....THIS is the most racist **** i have ever had to watch.....disgusting......
Fat, drunk and stupid is no way to go through life