i love it too! switching from the perfect logo of old seemed a daunting task. however i think they nailed it, not becoming a regeneration of the JJ/wannestadt days (added helmet design/grin), and completely reinventing itself. The new logo is fresh, new, and follows the new england style of design as something new and waiting to be seen. Its a modern design, and lets face it, having not won a championship since 72, we needed a new design. hopefully our luck will fall like new englands!