Unfortunately this one wasn't a spoof
Esquire Bungles 9/11 'Falling Man' Photo

by John Nolte 11 Sep 2013, 9:45 AM PDT

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NPR's Emily Kaiser tweeted out a portion of Esquire's website Wednesday morning. Though it has since been fixed, on the twelfth anniversary of the September 11 terror attacks, this is what Esquire readers woke up to -- the unforgettable photo of a World Trade Center worker who has just leapt to his death next to a cutesy blurb about "Making Your Morning Commute Look More Stylish":