In the age of Amazon, when much of the world is but a click away from having any product they can imagine shipped to their doorstep in just two days, beer is stubbornly anachronistic, a globalization holdout that's subject to the physical locations of breweries, along with the regional patterns of alcohol distributors.
It’s a picture painted well by the team from Floating Sheep, who compiled a million tweets, scanning for words like “beer” and “wine” to plot the alcoholic preferences across the U.S. What they uncovered is essentially the United States of Cheap Beer--a map of the generic, though perfectly tasty, lagers and pilsners that we loyally drink region by region.
For the most part, the visualization reinforces half-marketed, half-social stereotypes. Coors really does “tap the Rockies,” and people in the Lone Star state actually drink Lone Star. Corona is the beer of beaches--the kids in SoCal love it--though don’t tell Floridians and their Yuengling that. And Milwaukee's Best is absolutely a popular drink in Milwaukee